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A Comprehensive Guide to B2B Content Marketing strategy [2023]

Kirthi Prakash

What is B2B Content Marketing Strategy?

B2B content marketing strategy refers to businesses’ approach to create and distribute valuable content to attract, engage, and convert a specific target audience of other businesses. B2B content marketing aims to establish the business as a thought leader in its industry and generate leads and sales.

A B2B content marketing strategy becomes a successful customer acquisition strategy when it involves a deep understanding of your target audience, creating high-quality content that addresses their pain points and interests, and using various distribution channels to reach and engage them. The content marketing landscape is constantly evolving, so keeping up with the latest trends, techniques, and technologies is essential for success.

By reading this guide, you will understand the different ways to gather content ideas and create helpful content that will rank high on search results, increasing the organic traffic to your website and improving the performance of your sales funnel. You will also be able to understand whether you should spend time building a content marketing team or work with a content marketing agency to quickly achieve content marketing success.

Differences between B2C Content Marketing and B2B Content Marketing

Before we dive into B2B Content strategy, we need to understand how different it is compared to B2C or Traditional Content marketing. While Traditional content marketing and B2B content marketing have some similarities, there are also some key differences. Some include:

Target audience:

Traditional content marketing is typically focused on consumers, while B2B content marketing is focused on other businesses.

Buying process:

The buying process for B2B products and services is usually more complex and longer than for consumer products and services. Therefore B2B content marketing needs to be more informative and educational.

Content format:

B2B content marketing often includes more technical, in-depth, and long-form content such as white papers, case studies, product tutorial videos, and webinars. In contrast, traditional content marketing might focus more on content formats like promotional videos, images, and social media content.

Sales cycle:

B2B sales cycles are generally longer than consumer sales cycles, so content marketing strategies must be sustained over a longer time.

Data Courtesy: Geckoboard

Decision makers:

Traditional content marketing often targets individual consumers, while B2B content marketing targets business decision-makers, such as managers, executives, and procurement departments.

Goals:

Traditional B2C Content Marketing is done to increase organic traffic, while B2B Content marketing is done to increase conversions and get new customers.

Distribution:

Promoting content in b2b is a long process, and the channels you distribute B2B content pieces in tend to be communities, Facebook groups, etc.

In summary, while traditional content marketing and B2B content marketing both involve creating and distributing valuable content to attract and engage a target audience, B2B content marketing is geared more towards educating and informing other businesses, focusing on longer sales cycles and more complex content formats.

B2B Content Marketing challenges

The creation and execution of a successful B2B content marketing strategy can be tricky and present several challenges. B2B content marketing can present a number of challenges; here are some that you should be prepared for

  • Time-consuming: Developing high-quality, informative, and engaging content that addresses the specific needs of your potential clients can be time-consuming and challenging.
  • Staying consistent and persistent: B2B content marketing requires consistent and persistent effort over time to be effective. It is extremely strenuous and becomes difficult to maintain this level of commitment, especially for small businesses with limited resources.
  • Standing out in a crowded market: The number of businesses creating B2B content is increasing, making it more difficult to stand out and attract the attention of your target audience.
  • Limited content marketing budget: B2B companies often have a limited budget for marketing and content creation; this can limit the types of content that can be produced and distributed.
  • Measuring and proving ROI: Measuring the effectiveness of your B2B content marketing pieces and proving the ROI can be difficult, as the sales cycle for B2B products and services is often longer than for consumer products and services.
  • Keeping up with the latest trends and technologies: The field of Business-to-Business content marketing is constantly evolving, with new technologies and trends emerging all the time. It can be difficult to keep up with these changes and to determine which ones are relevant to your business.

It is important to stay updated with the latest trends and technologies to overcome these challenges and achieve success in B2B content marketing.

B2B Content Marketing for Enterprises vs Startups

B2B content marketing can be a valuable tool for businesses of all sizes, but the strategies and tactics used by startups and enterprises can differ greatly.

Strategic level differences:

Enterprises have many advantages when it comes to B2B content marketing. They often have larger budgets, a well-established brand, and a large team comprising digital marketing pros and a content marketing team at their disposal. They can also leverage their existing customer base to create case studies and testimonials that lend credibility to their content.

Despite these advantages, enterprises still face challenges when it comes to B2B content marketing. Due to their size and complexity, enterprises can be slow to move and adapt to new trends and technologies. Additionally, their large teams and bureaucratic structures can lead to delays in decision-making and slow execution.

Startups, on the other hand, have to be more nimble and creative with their B2B content marketing efforts. They typically have smaller budgets and teams and may not have the same level of brand recognition as an enterprise. However, startups can be more agile and adaptable to new trends and technologies. They also have the opportunity to establish themselves as thought leaders in their industry, which can be difficult for an established enterprise.

Search engine optimization (SEO):

In terms of SEO, it’s better that enterprises go behind high-volume keywords as their domains have considerably high domain authority, compared to startups, who should go behind long-tail keywords or BoFU keywords which have high purchase intent which leads to more conversions and signups.

Content format and types:

In terms of content, startups are better off starting with a blog, social media platforms, and email marketing which are cost-effective and relatively easier to manage. They can also take advantage of video content and webinars, which are great for lead generation and nurturing.

Enterprises can focus more on thought leadership, creating in-depth whitepapers, case studies, and research reports. They can also leverage existing customer relationships to create content such as customer testimonials, success stories, and case studies.

Startups should focus on being nimble and creative, while enterprises should focus on leveraging their existing assets and customer base. By understanding their unique strengths and challenges, startups and enterprises can create a solid strategy that drives potential customers and sales.

B2B Content Marketing trends in 2023: What should you expect?

B2B content marketing is constantly evolving, and new trends emerge each year. Here are a few trends that are likely to shape B2B content marketing in 2023:

  • Artificial intelligence (AI): AI and ML will enable businesses to create more personalized, relevant content and distribute it to the right people at the right time. With the rise of Chat-GPT and generative AI tools like Jasper, and Synthesia, creating content at scale would become easier than ever before.
  • Interactive content: Interactive content such as quizzes, polls, and calculators will become increasingly popular as a way to capture lead information and provide a more engaging user experience.
  • Influencer marketing: As businesses look to leverage the power of social media, influencer marketing might become more prevalent in B2B content marketing. Businesses can reach new audiences and establish themselves as thought leaders in their industry with the right influencers on social media platforms like LinkedIn.
  • Micro-moments: Businesses will focus on creating content that addresses the needs of their target audience in micro-moments, such as when they are researching a specific topic or problem.
  • Video content: Video will continue to be a popular format for B2B content marketing, as it allows businesses to convey a lot of information in a short amount of time and can be distributed on various platforms. The most popular choice of videos will continue to be around product tutorials and product education, as this makes onboarding and support easy.
  • Emphasis on ROI: Businesses will focus on measuring the ROI of their B2B content marketing efforts to demonstrate the value of their efforts to stakeholders. As companies move away from the previous models of growth at any cost, ROI transitions from a neglected factor to the leading indicator of content performance.

These are just a few of the trends that are likely to shape B2B content marketing in 2023. It’s important to note that these trends are not set in stone, and the field of B2B content marketing is constantly evolving. It’s important for businesses to stay updated with the latest trends and technologies and adapt accordingly.

Different elements of an effective B2B Content Marketing Strategy

Content marketers from any software company can find creating and executing a solid strategy challenging. Here are several key elements that are crucial for creating an effective B2B content marketing strategy.

While B2B content marketing is an essential aspect of business development and growth, creating and executing a successful strategy can be challenging. Here are several key elements that are crucial for creating a successful B2B content marketing strategy.

Identifying the right buyer persona:

Before writing any content, audience research should be the first step that a content marketer undertakes. One of the most effective ways to do this is by identifying the right buyer persona. A buyer persona is a fictional representation of your ideal customer based on data and research.

Depending on the type of target company, you might have different types of buyers

  1. Daily use of the product
  2. Internal Champion of your product in the target company
  3. Budget Holder, who makes the final decisions

For different buyer personas, you need to identify the different types of content that will be useful for them.

A buyer persona usually gives info related to

  1. Pain points and problems (usually obtained from job descriptions)
  2. Metrics that are important to them (you can get from sales and sales engineering teams)
  3. The software that they are currently using – You can get this data point from sales and customer success teams.

Here are some tips for conducting buyer research and identifying the right buyer persona

  • Research your industry: Look at industry reports, publications, and studies to gain a deeper understanding of your target audience and the trends in your industry.
  • Look at your competitors: Analyze the buyer personas of your competitors and see if there are any similarities or differences with your own target audience.
  • Analyze your existing customer data: Look at your current customer base and analyze the data you have about them. This can include information such as demographics, job titles, and buying habits.
  • Conduct interviews and surveys: Reach out to your current customers and ask them about their pain points, challenges, and interests. You can also conduct surveys to gather more data.

Once you have a clear understanding of your buyer persona, you can use this information to create content that addresses their needs. However, it’s also important to understand the buyer’s journey, which is the process a buyer goes through to make a purchase decision. The buyer’s journey typically includes the following stages

  • Top of the Funnel or Awareness: The buyer realizes they have a problem or need.
  • Middle of the Funnel or Consideration: The buyer starts researching solutions to their problem or need.
  • Bottom of the Funnel or Decision: The buyer chooses the solution that best meets their needs.

At the last stage of the buyer’s journey, the Decision stage, the buyer shows purchase intent and is in the process of making the purchase. At this stage, it’s crucial to provide the buyer with the information they need to make a decision and to be there to answer any final questions they may have.

Identifying the right buyer persona is crucial for creating successful content marketing strategies. By conducting buyer research, analyzing customer data, and understanding the buyer journey, businesses can create content that addresses the pain points, challenges, and interests of their potential customers and ultimately increase the chances of closing a sale.

Content audit:

Performing a content audit of your existing content is an important step in creating a successful B2B content marketing strategy. A content audit involves reviewing all of the content that your business has produced, analyzing its performance, and determining whether it is still relevant, effective, and aligned with your target audience and business goals. The process typically includes several steps like

  • Identifying all the existing content like blog posts, landing pages, and other platforms such as social media and email.
  • Assessing the SERP performance of the existing content using tools like Ahrefs, Surfer SEO and Screaming Frog
  • Evaluating and scoring the relevance and effectiveness of the existing content in relation to your potential clients and business goals. You can use this framework to create a simple scoring system.
  • Identifying opportunities for improvement and making necessary changes. This can include updating old content, removing irrelevant content, or creating new content to fill gaps.

By conducting a content audit, you can ensure that your existing content is aligned with your existing customers, potential clients and business goals. This can help them to make more informed decisions about what content to create, distribute, and promote in the future, ultimately resulting in a more effective B2B content marketing strategy.

Content ideas and Content Creation:

Once you’ve created your buyer persona, you can start creating content. Content creation is a crucial aspect of B2B content marketing. It refers to the process of developing high-quality, relevant, and informative content that addresses the pain points, challenges, and interests of your potential customers.

So, where do you begin?

Research and Keyword Strategy

Keyword research and strategy are essential elements of B2B content marketing. By understanding the right keywords and phrases that your potential customers are searching for, you can create content that is more likely to be found and consumed by that audience.

Here are some key steps for conducting research and developing an SEO-optimized content strategy.

Use keyword research tools:

There are a variety of keyword research tools available, such as Google Keyword Planner and SEMrush, that can help you identify the keywords and phrases that are relevant to your industry and target audience.

Analyze search volume and competition:

Once you have a list of potential keywords, it’s important to analyze their search volume and competition. This will help you identify which keywords are most likely to drive traffic to your website and which will be more difficult to rank for.

Create keyword maps and topic clusters:

The intent for a search is the most important part that you should make use of in your content pieces. Organize keywords that are closely related into a keyword map. This will help you understand the relationships between different keywords and phrases and determine which topics you should focus on.

You can also search the keyword directly and see the “People also ask” section to identify which topics you should include.

Optimize for BoFu keywords:

Keywords that are considered as part of the Bottom of the funnel are usually long-tail keywords. These are more specific and longer phrases that are low-volume, less competitive, and often more specific to the purchase intent. Optimizing for long-tail keywords can help you to drive more targeted traffic to your website.

Steal your competitor’s traffic:

You can take a look at your competitor’s keywords around pricing, alternatives, reviews, use cases etc and build content ideas around them. You can also find keywords with incredibly low difficulty to rank immediately.

At Betterzila, we’ve helped many companies use this tactic to drive 400+ monthly organic signups in a matter of months.

By developing a well-tuned keyword strategy, businesses can create content that is more likely to be found and consumed by their target audience, ultimately resulting in a more effective B2B content marketing strategy.

Different content for different stages of the Sales funnel

Content marketers on any team need to understand that a variety of content formats and types can be used at different stages of the sales funnel, depending on the audience’s needs and the goals of the business.

  • At the Top of the Funnel, the Awareness stage, the focus is on attracting the audience with informative and educational content such as blog posts, infographics, and ebooks and educating them about your own company.
  • Whereas at the middle of the funnel, the Consideration stage, the focus is on nurturing the leads by providing them with more in-depth and problem-solving content such as whitepapers, webinars, and case studies.
  • Finally, at the Bottom of the funnel, the Decision stage, the focus is on converting leads into customers by providing them with specific and actionable information such as product demos, free trials, and pricing pages.

Here are a few examples of the aforementioned content pieces

  • Website and Landing pages:

Creating a landing page that converts visitors into leads or customers is an essential aspect of B2B content marketing. There are several key elements that are crucial for creating a landing page that converts.

  1. A clear and compelling headline: The headline is the first thing visitors will see, and it should clearly communicate the value of the product or service being offered.
  2. A clear and concise message: The message should be clear and concise and should explain how the product or service solves the visitor’s problem.
  3. A strong and clear call-to-action (CTA): The CTA should be prominently displayed and should be action-oriented, such as “download” or “register” rather than “learn more.”
  4. Social proof: Including testimonials, reviews, and case studies from satisfied customers can help to increase trust and credibility.
  5. Design and layout: The design should be visually appealing and easy to navigate and should be optimized for both desktop and mobile devices.
  6. Optimize for conversions: Use A/B testing to optimize the page and elements such as the headlines, images, and CTA to see which elements are working best and make changes accordingly.
  7. Make it easy to fill the form: Make sure the form is short and easy to fill, and only ask for necessary information.
  8. Make sure it’s mobile-friendly: Make sure the landing page is mobile-friendly, as more and more users are accessing the internet on their mobile devices.

By including these elements, businesses can create landing pages that are more likely to convert visitors into leads or customers.

  • Emails

Preparing effective outbound sales emails is an important aspect of B2B content marketing. Here are some tips for creating the best outbound sales emails

  1. Personalize the email: Start with the recipient’s name in the greeting and make sure to research the recipient and tailor the email to their specific needs and interests.
  2. Keep the subject line short and attention-grabbing: The subject line is the first thing the recipient will see, and it should be short and attention-grabbing and make clear the purpose of the email.
  3. Make the email easy to scan: Use short paragraphs, bullet points, and subheadings to make the email easy to scan and highlight the key points.
  4. Use a clear call-to-action: Include a clear call-to-action, such as scheduling a meeting or requesting a call.
  5. Keep it short and to the point: Keep the email short and to the point, and avoid using industry jargon or technical terms that the recipient may not understand.
  6. Use a professional tone: Use a professional tone throughout the email, avoiding slang or overly casual language.
  7. Include a clear and compelling value proposition: Clearly communicate the value of your product or service and how it will help the recipient to solve a problem or meet a need.
  8. Test and optimize: Use A/B testing to optimize the subject line, greeting, and content and to see which elements are working best.

Blog Posts:

Blogs can be an effective part of a content marketing strategy because they provide a platform for regularly publishing valuable and relevant content that can attract and engage your target audience. Blogs can help to increase brand awareness and establish your company as a thought leader in your industry.

Additionally, blogs can help to drive traffic to your website and improve your search engine rankings by providing fresh, keyword-rich content for search engines to index. When writing blog posts, these are a few tactics that we have used to see exceptional results in the short term:

  1. Find a list of keywords (based on Keyword difficulty, BoFU, purchase intent, etc.) and topics you need to target to get different content ideas.
  2. Search for the topic in google and look at the “People also ask for” section to find additional topics that you should cover in the blog.
  3. Understand what tone and theme you should use in the blog – educational, business-casual, etc.
  4. Write a 2000-word blog post for the main keyword covering all the different content ideas.
  5. Run the blog content through Content SEO tools like Clearscope or Surfer and edit it until you have covered a lot of recurring keywords
  6. Include at least 2 inbound and 2 outbound links in your blog post
  7. End the blog with a clear and concise CTA. Experiment with different CTA styles to find which works better
  8. Run the content through a plagiarism checker tool and bring the plagiarism percentage down to 3% or lower
  9. Include the keyword in the title and meta to optimize the same for SEO

You can use modern tools like Jasper AI and Surfer to blitz-scale your blog posts and increase your publishing velocity.

Case studies

Case studies usually tend to relay the story of how a particular user used your product. A good format to follow for case studies is

  1. Introduction or an overview of the company
  2. The problems they were facing
    1. You can include the software that they were using before
  3. How did they evaluate your product?
    1. Onboarding and implementation
  4. Impact and results after using your product

Gated Assets like Whitepapers and Ebooks

Here are some steps that you can follow when creating high-quality ebooks and whitepapers which you can use in your paid advertising campaigns.

  1. Come up with content ideas: Choose a specific topic that is relevant to your target audience and that addresses a specific problem or challenge they are facing.
  2. Use data and research: Use data and research to support your arguments and to provide credibility to your content.
  3. Use a clear and concise writing style: Use a clear and concise writing style, avoiding industry jargon and technical terms that the reader may not understand.
  4. Use visuals and graphics: Use visuals and graphics to break up the text and to make the content more engaging and easy to understand.
  5. Include a clear call-to-action: Include a clear call-to-action, such as scheduling a meeting or requesting a call, at the end of the ebook or whitepaper.
  6. Optimize for conversions: Use A/B testing to optimize the cover, title, and call-to-action and to see which elements are working best.
  7. Make it shareable: Make it easy for readers to share the ebook or whitepaper with others by including social sharing buttons or a download link.

Youtube SEO

YouTube is the second largest search engine in the world, making it a valuable platform for businesses to increase brand awareness and drive leads and sales. However, with millions of videos uploaded to YouTube every day, standing out from the crowd can be a challenge.

That’s where YouTube SEO comes in.

YouTube SEO is the process of optimizing your videos to make them more visible in YouTube’s search results. Here are some tips for optimizing your videos for YouTube SEO

  • Use keywords in the title and description: Use keywords in the title and description of your video that are relevant to the content and that people are searching for.
  • Create a compelling thumbnail: The thumbnail is the first thing people see when they come across your video, so make sure it is visually appealing and represents the content of the video.
  • Use closed captions and subtitles: Closed captions and subtitles make your videos more accessible to a wider audience and help YouTube to understand the content of your video.
  • Create playlists: Organize your videos into playlists to keep viewers engaged and to increase the watch time on your channel.
  • Engage with your audience: Respond to comments and create a community around your channel to increase engagement and build relationships with your viewers.
  • Use tags: Use tags to help YouTube understand the content of your video and to make it more discoverable.
  • Use end screens and annotations: Use end screens and annotations to direct viewers to other videos on your channel and to promote your website or social media accounts.
  • Analyze performance: Use YouTube Analytics to track the performance of your videos and to make data-driven decisions about your content.

B2B Content Distribution strategy:

Content distribution is an essential aspect of B2B content marketing. It refers to the process of getting your content in front of your target audience through various marketing channels. Effective content distribution can help you reach more people, increase brand awareness, drive leads and finally get new customers. Using a combination of channels will help you reach your target audience, where they spend their time online. This includes social media, email, and the company’s website.

Here are a few reasons why a good distribution strategy is important for content marketing

  • Reach: A good distribution strategy will help you to reach your target audience, where they spend their time online. This can include social media, email, and other platforms.
  • Increase visibility: A good distribution strategy will help you to increase the visibility of your content and to get it in front of more people. This can increase brand awareness and drive more traffic to your website.
  • Improve engagement: A good distribution strategy will help you to improve engagement with your content. This can include likes, shares, comments, and other forms of engagement.
  • Drive conversions: A good distribution strategy will help you to drive conversions, such as leads and sales. By reaching the right people with the right message, you can increase the chances of them taking action.
  • Optimize your efforts: A good distribution strategy can also help you to optimize your efforts by understanding what channels and tactics are working best and where to focus your resources.

By having a good distribution strategy in place, businesses can reach the right audience, increase visibility and engagement, drive conversions and optimize their efforts, ultimately resulting in a more effective content marketing strategy. However, with so many different distribution channels available, it can be challenging to determine which ones are the most effective for your business.

Here are a few marketing channels that you can use

  • Paid ads: Leverage paid promotion on multiple advertising platforms like Facebook and Twitter to promote content and ensure they reach your target customers.
  • Email newsletters: You can create email newsletters and share them with your existing customers as a promotion tactic and a brand positioning activity
  • Facebook Groups
  • LinkedIn Groups
  • Quora answers
  • B2B Communities
    • ProductHunt
    • GrowthHackers
  • Podcasts
  • Social Media
  • Youtube videos
  • Webinars
  • Reddit communities

In the beginning, you can select around 3-4 marketing channels. This should have a good mix of organic marketing channels and paid promotion channels. By understanding the importance of content distribution and the various channels available, businesses can create a more effective B2B content marketing strategy and achieve better results.

Tips for creating high-quality content that resonates with your target audience

Re-purpose content for different channels:

It’s always better to convert videos to blog posts for quick reads and vice-versa. You can also refurbish podcast episodes as blog posts and share them as part of your newsletters and other b2b communities that you’re a part of

Backlink research:

Use tools like Ahrefs to generate quality links that link back to your blog post. Look at your competitor blogs and find which domains are linking back. Once done, try reaching out to the same domains to provide you with similar backlinks. Here is an email template that we use to cold email companies and get high-quality backlinks

Subject: {firstname}, would you want your backlink on a 10k+ traffic premium saas website?

Hey {firstname}.

I am writing a guest post for this {{sitename}}. It has a DR of 50, traffic of 10k a month and is a premium SaaS website.

Would you want your link inserted in that article?

In return, I ask you to place my {{sitename}}’s backlink on your blog.

Just write me back if you are interested.

Once they reply with a positive note, you can negotiate the pricing and start working on guest blog posts.

Have a content calendar

black marker on notebook

Create a content calendar and ensure that you’re releasing a blog post on the planned days without fail. Persistence and consistency are some of the most important factors of a good content strategy.

Implement a distribution calendar

Use Google Sheets or Notion to create a table that has listings of all the places you can share your blog post and ensure that they are shared within a day or two of publishing the blog post.

Brand positioning:

After a certain point in your content strategy, you will have to switch from hygiene to content that revolves around your brand and positions yourselves as the industry leader in your space.

  • Start by creating your own unique brand voice and tone for your brand personality.
  • Implement a set of brand guidelines and language that your company employees use. We like calling it “The voice of the company.”

It’s important to talk to your customers, gather data about certain behavioral traits, and publish them under your branding. For example, you can check Mailchimp’s voice and tone style guide.

Updating existing content regularly:

Regularly updating content is the easiest way to stay on top of SEO. It doesn’t take more than 2 hours and is a task with the most ROI out of all the tasks mentioned before. A general rule to follow is to update 50% of the article or add at least add 30% of new content.

Measuring ROI: Drive conversions and not traffic

Creating great content is not enough. One of the goals of any content strategy is to improve organic traffic to your website by ranking high on search engines. To ensure that your content marketing strategy is effective, you need to measure and optimize its performance.

We group metrics into two.

  1. Vanity metrics
  2. Actual metrics

Some of the vanity metrics along traffic and blog views include

  • Engagement: Measure the level of engagement with your content, such as likes, social shares, and comments
  • Bounce rate: Measure the percentage of visitors who leave your website after only viewing one page. There are a couple of other metrics that you should check along with the bounce rate
    • Average time spent on the page
    • Click-through rates

Most of these metrics can be measured using Google Analytics, though there are some specialized tools that we recommend using as well.

Now let’s jump into the actual metrics that you, as a content marketer, should truly care about.

  1. Qualified leads – We leave it to you to define it as Marketing Qualified Leads (MQLs) or Sales Qualified Leads (SQLs), though we suggest it to be MQLs. You can use this free tool to create UTM tags and measure their traffic in tools like Google Analytics.
  2. Free trial signups or booked demos in SaaS
  3. Purchases in eCommerce and direct-to-consumer businesses

Measuring and optimizing the performance of your content strategy is an ongoing process. By regularly monitoring your metrics and making data-driven decisions, you can improve the effectiveness of your content marketing and achieve your business goals.

Here are some tools that you can use to measure and optimize your content strategy

  • Semrush or Ahrefs with your initial keyword and SEO strategy
  • Surfer SEO or Clearscope to help with content optimization
  • Canva for design

With the recent advent of GPT-3 and ChatGPT, you can also consider using AI tools like Jasper to write content and Synthesia for videos, etc.

Betterzila: The only option you should consider

Well, you can implement all of this yourselves in 6 months and then start implementing it, or you can connect with an B2B Content Marketing agency that can take most of the effort away in exchange for the best possible results.

At Betterzila, we have helped B2B organizations implement a winning Content strategy that drives conversions and signups. We help with link building, drive rapid MQL growth and work with your marketing teams to implement content marketing strategies quickly and effectively.

One thing that we truly believe is that the right time to start working on creating content. It’s extremely simple to start executing on your content strategy.

Here’s 5 simple steps based on our experience that you can use to start executing your content marketing strategy immediately.

  1. Select 1-2 keywords every week, map topic clusters and start writing
  2. Re-purpose the same blog and share it on the aforementioned distribution channels.
  3. Request your friends from your business network to give you backlinks from their sites, and in return, and you can write a unique guest post for them for free.
  4. Perform a technical audit and improve your website iteratively. It’s better to do this check every 2 months.
  5. Retarget your blog readers. Paid promotions, if you have the budget. If not, go with email marketing (Email marketing is an oft-neglected channel, but usually is one of the highest ROI channels).

Using many such tactics, we’ve helped drive incredible ROI from content marketing and SEO efforts at the following companies.

Get started today by connecting with us and we can chat all things B2B Content Marketing strategy that will drive rapid growth for your organization.

Kirthi Prakash

Serial Entrepreneur with 10+ years of experience in scaling organic search traffic and ppc. Worked with over 35 brands.

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