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Boost Your B2B Marketing ROI with Brand Marketing Campaigns

Kirthi Prakash

Are you not seeing a good ROI for your marketing campaigns? Here’s a solution:

Don’t solely focus on promotional materials.

While promotions can be effective, they only reach a small percentage of the target audience who are currently in the market for your product/service. And this can be really good for some quick wins.

To achieve long-term success and growth, it’s crucial to engage the 95% who aren’t in the market now. Consider incorporating brand marketing campaigns into your strategy.

For example –
πŸ‘‰ Share your founder’s story
πŸ‘‰ Give your team members the spotlight (seen Chili Piper doing this really well)
πŸ‘‰ Make cool funny videos, memes, and gifs and post them on your socials. (find Lavender πŸ’œ videos really fun)
πŸ‘‰ Show the impact your product or service had on a customer (Patagonia does a great job)
πŸ‘‰ Start a slack channel (only if you are b2b) and add the relevant titles (RevGenius, MicroConf have high engagements and pitch their offerings in a very subtle way)

Brand marketing establishes a deeper connection with your audience than a promotional code or product shot in Photoshop ever could.

This deeper connection results in much better ROI and ROAS (Return on Ad Spend) across all levels.

Kirthi Prakash

Serial Entrepreneur with 10+ years of experience in scaling organic search traffic and ppc. Worked with over 35 brands.

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