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Are you not seeing a good ROI for your marketing campaigns? Here’s a solution:
Don’t solely focus on promotional materials.
While promotions can be effective, they only reach a small percentage of the target audience who are currently in the market for your product/service. And this can be really good for some quick wins.
To achieve long-term success and growth, it’s crucial to engage the 95% who aren’t in the market now. Consider incorporating brand marketing campaigns into your strategy.
For example –
👉 Share your founder’s story
👉 Give your team members the spotlight (seen Chili Piper doing this really well)
👉 Make cool funny videos, memes, and gifs and post them on your socials. (find Lavender 💜 videos really fun)
👉 Show the impact your product or service had on a customer (Patagonia does a great job)
👉 Start a slack channel (only if you are b2b) and add the relevant titles (RevGenius, MicroConf have high engagements and pitch their offerings in a very subtle way)
Brand marketing establishes a deeper connection with your audience than a promotional code or product shot in Photoshop ever could.
This deeper connection results in much better ROI and ROAS (Return on Ad Spend) across all levels.