Are you not seeing a good ROI for your marketing campaigns? Here's a solution: Don't solely focus on promotional materials. While promotions can be effective, they only reach a small…
The Realities of B2B Marketing in 2023: 👉 Lengthier purchasing process with more decision-makers and approvals involved. 👉 Buyers are not interested in superficial content, they expect high-quality, expert content…
Your target audience exists across multiple channels, not limited to just one. Many companies tend to focus excessively on a single channel or set of activities such as SEO, LinkedIn,…
When you pick a Keyword for writing a blog, Align it with the search intent. I call it 3 Cs of the content. We try to figure out what kind…