You are currently viewing 10 Content Marketing Strategies That Can Boost Your Business

10 Content Marketing Strategies That Can Boost Your Business

Kirthi Prakash

Some strategies in Content Marketing that work really well but I don’t see it happening 80% of the time.

πŸ‘‰ Create Goliath content: Instead of focusing on small-scale content, create long-form content with a complete, in-depth analysis, like 20,000-word articles.

πŸ‘‰ Promote your content: Shotgun promotion is outdated; instead, boost your content on Facebook, share on relevant forums, and reach out to bloggers who would appreciate your content via email.

πŸ‘‰ Sell your own products: Many SEOs boast about their conversion-boosting middle-of-the-funnel content, but fail to include ads or calls-to-action in their top-of-the-funnel content, which is a missed opportunity.

πŸ‘‰ Create interesting content: Don’t rely solely on keywords. Offer unique views, angles, and data that people wouldn’t necessarily search for.

πŸ‘‰ Create bodies of work: Instead of writing one 1000-word blog post, create 50 blog posts on a single subject, link them together, and present them on a single page, like a knowledge hub.

πŸ‘‰ Include quotes, facts, and stats: Bloggers need resources to add to their content, so provide them with valuable content that they can link to.

πŸ‘‰ Use videos: Incorporate relevant videos into your content to make it more engaging and entertaining.

πŸ‘‰ Do thorough research: Real research takes effort, but it makes your posts worth reading, ranking, and linking to.

πŸ‘‰ Use longtail for weak sites and low budgets: If you have a client with limited resources and few links, use longtail keywords to generate some traffic and show that SEO works.

πŸ‘‰ Build relationships with local bloggers: Local bloggers can give you a relevant, local link that can benefit your business. Make a list of local bloggers and treat them like your best buddies.

πŸ‘‰ Create maps: Create a useful map, like the best street food vendors in London or the best Instagram photo locations in your town, to generate traction.

Are you implementing it?

Kirthi Prakash

Serial Entrepreneur with 10+ years of experience in scaling organic search traffic and ppc. Worked with over 35 brands.

Leave a Reply