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How Content Marketing is done 99% of the time 😥 –
➡ Do a competitor analysis using Ahrefs/Semrush
➡ Identify keywords that your top competitors are targeting.
➡ Blindly go after the exact keywords as your top competitors. (without studying the relevance of keywords)
➡ Prioritize high-volume keywords only.
➡ Get poor content from generic writers.
➡ Not mentioning what you offer and how you are better in blogs. Or even connecting your blog with your offering
➡ Hope google will miraculously rank your content.
➡ Gate your white papers and case studies.
How to do it 10x more effective and ROI-driven style in 2023💡 –
👉 Define your persona and ideal buyers. We are only going to write for them.
👉 Dont care about what other competitors doing (remember 99% are doing just to satisfy vanity metrics in org)
👉 Talk to your prospects and sales teams, understand pain points, and then figure out keywords from there.
👉 Collect feedback from existing customers and the reviews left on g2, capterra, google. Pick keywords from here and write content to improve customer success and retention.
👉 Only study competitors for the ignored and under-ranked keywords.
Competitors reviews are gold mine. People are talking about good things and bad things. Use those keywords in your blogs.
👉 Going after keywords with purchase intent initially.
👉 Decent to well-written articles (SEO-optimized but no ancient practices like keyword stuffing or filling in synonyms). For this, hiring writers from the same niche.
👉 Mention your offering in different ways in content.
👉 Supporting content with long-form videos, especially in technical, how-to, and customer success articles.
👉 Repurposing content from blogs (including videos) on social media handles. (of course, add some engaging elements and shorten it)
👉 The content is accessible and available to anyone without the need to fill out forms or having access after talking to sales teams.