Serial Entrepreneur with 10+ years of experience in scaling organic search traffic and ppc. Worked with over 35 brands.
Latest posts by Kirthi Prakash (see all)
- How SalesRobot Increased Their Traffic 8x And Brought 30-40 Sign-ups/Month In Just Five Months - September 8, 2023
- The Reality of SEO: More Than Just Direct Advertising - July 22, 2023
- How to Create SEO Content that Converts Visitors to Customers - July 15, 2023
As a B2B content writer, it’s important to understand why your content may not be generating signups. Here are some key reasons to consider:
- Writing without a keyword focus: Writing about topics you’re passionate about is great, but if you’re not targeting specific keywords, your content may not be reaching the right audience.
- Focusing solely on informational content: While educational content is important, it may not be enough to drive signups. Consider incorporating more persuasive content that encourages readers to take action.
- Writing for the wrong audience: Make sure you’re targeting the right audience with your content. If you’re selling a data science product, for example, write articles that the VP of Engineering/Data Science/IT would read, rather than focusing solely on data science students.
- Targeting difficult keywords: If you’re targeting keywords that are too difficult to rank for, you may not be getting the visibility you need to generate signups.
- Poor content hygiene: Make sure your content is well-written and easy to read. Use subheadings, break up text with images, and keep paragraphs short.
- Not researching user intent: Make sure you’re creating content that addresses the questions and concerns of your target audience.
- Poor SEO hygiene: Make sure your content is optimized for search engines with short URLs, compelling title tags, and good meta descriptions.
- Slow website load times: If your website is slow to load, users may leave before they have a chance to sign up.
- Poor mobile optimization: Half of your readers are likely accessing your content on their mobile devices, so make sure your website is optimized for mobile.
- Poor navigation: Make it easy for users to find what they’re looking for with a clear menu and content table.
- Lack of social sharing options: Make it easy for users to share your content on social media, leave comments, and subscribe to newsletters.
- No meta description: A compelling meta description can help drive clicks and signups.
- Too many or unclear CTAs: Be strategic with your calls-to-action, and make sure they’re clear and easy to follow. Avoid bombarding users with too many CTAs or forcing them to fill out forms to access your content.
