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Search engine optimization has been a proven way for organizations to generate organic traffic and make their mark online. But… one thing that marketers should never forget is that no two SEO strategies are the same. Large companies should have a different SEO strategy that aligns with their website goals.
Here “large” specifically means a business website with more pages. Typically, websites with more than 1000 pages require enterprise SEO. It is important to get your enterprise SEO audits at regular intervals and change the website strategies accordingly.
In this blog, you are going to learn about what an enterprise SEO audit is and how it can benefit your business, along with 11 extremely important optimizations that are required for your website.
Let us understand what is enterprise SEO audits before we proceed to learn more about them.
What Is Enterprise SEO Audit?
An enterprise SEO audit is a process of conducting an in-depth evaluation of a website. It helps in assessing particular elements of the website and seeing how it is affecting the site ranking as well. You will be able to know what are the factors that are impacting your SEO strategy and what you need to do about them.
Once you are done with the enterprise website audit, you will get to know which of these areas need your improvement and which strategies are working. Enterprise SEO audit is going to be extensive, and it may require some time as well, but once it is done, the marketers will get to know how well their SEO strategy is working.
Importance of Enterprise SEO Audit
SEO provides a great opportunity for every enterprise to display its product or service in front of the target audience. Marketers curate extensive SEO plans for the same purpose; however, there is no hard and fast rule that these strategies will succeed, right?
This is the reason why it is important to conduct an audit at frequent intervals, as it will throw light on how well the strategy is working and what changes that need to be made for better performance. Once you are done with the auditing process, you can plan content optimization, remove any technical issues, and improve website performance and UI/UX as well.
How to do an Enterprise SEO Audit?
There are three important steps that are involved in curating an enterprise SEO audit report.
- SEO audit checklist listing all relevant factors that you need to audit.
- Assessment of each SEO factor.
- A proper plan to implement any improvements based on the results.
You need to invest in a proper SEO audit tool like Semrush or Ahrefs to conduct an online
audit. Apart from them, you can use Screaming Frog to get proper on-page analysis. If you don’t want
to stress a lot about these, there is always a better option- outsource your
audit to experts in SEO like BetterZila. They will get your work done without any hassle, and you can plan your strategies later on.
After you conduct the audit, download the enterprise website SEO audit report and analyze it. This entire process will be time-consuming, but you will get an idea of what went wrong with your website and what kind of changes you need to make for a better auditing process.
9 Important Enterprise SEO Audit Optimizations
Conducting an enterprise SEO audit is time-consuming and comes with a price as well. Here we are going to list the 9 most important optimizations that you need to do for your large website.
On-Page SEO Optimization
#1. Optimizing Existing Pages
This is the first and foremost thing that you need to do. You have to make sure that your existing pages are properly optimized. Take all the keywords for which your existing pages are ranking and see whether they are relevant to your business.
At times, search engines capture some mere words as keywords and rank your website for it. Know whether your pages are ranking for the keywords that your customers will search for online. This will make a huge difference in your SEO strategy.
Conduct competitor analysis and understand what keywords they are ranking. You can then update the existing page with keywords or increase the density of the ones that are present.
#2. Using Ideal SEO Keywords
No matter what your business niche is, there are so many competitors out there who are already using SEO and are trying to get on top of the search engine. So, getting properly ranked for your target keywords is going to take time.
Before you add more pages to your website for new keywords, it is important to focus on the existing pages and add ideal SEO keywords to them. Long tail keywords are very important for traffic conversion. Try to add them in your already existing content and also create new pages.
These new pages should focus on delivering bottom of the funnel content. The bottom of the funnel or BOFU refers to content that focuses on the readers who are ready to purchase your product or service. All they need is a little nudge and they will go ahead with the purchase.
Including blogs that play a very important role in decision-making can help in nudging the users toward your brand.
#3. Proper Heading Tags
H2 and H3 tags are very important for readability purposes, and readers use them to skim through your content. So, using the right heading tags in the content is very important. Adding keywords in your headings is another important way to get search engines to recognize your website.
#4. Unique Meta Data for Each Page
Every page present on your website needs to have a unique meta description, and it is non-negotiable. Even if you have some thousand pages, you need to ensure that every one of them has a meta description that targets one particular keyword and is unique.
The meta title is another important part of metadata. You may not see it, but Google recognizes your website because of this meta title. So, make sure to create unique meta titles for your web pages and add the keyword to them.
#5. Add Alt Text
You have to make sure that the images present on your website have alt text. You can add this alt text while you are uploading the image or if you haven’t done it already, add it by editing image data. Do not stuff alt text with keywords; just add a proper description for your image.
User-Friendly URLs
URLs are the first thing that appears on the search results, followed by the title. So, it is important to add keywords to your URL. Here is the snippet of a search result for the keyword- best sales CRM in India and you can see how the URL mentions the details.
As you can see here, “SEO tips for SaaS companies” was our keyword for the blog and we created a URL slug for it as shown below.
You need to create user-friendly URLs as it will help both search engines and readers to understand what they are looking for.
Are You Investing in High-Quality Content?
Now, this is the game changer for any SEO strategy. Yes, you can get content for a very low price or even for free with tools like ChatGPT, but is it really good? Is it enough to gather some traction for your website and make it SEO and reader-friendly as well?
The answer to this is definitely no. There can be so many affordable options in the market for content, but it is important for you to remember that there is no replacement for well-researched in-depth content that is SEO-friendly. Once you get the content strategy right, everything will go upward.
It is one of the basic yet most ignored parts of search engine optimization. So, if your enterprise hasn’t invested much in high-quality content, it is time to start doing it now. Whilst you start investing in the content, it is also the right time to conduct the content audit for your competitors.
Look at the type of content they are putting online, the keywords they are ranking for, and what you can do to stop them. This analysis will take some time, but you will get more insights and will be able to create better content.
Check Your Backlink Profile
Link building is an important strategy in SEO. Search engines like Google consider this backlink profile very seriously, and it is important for you to avoid any spam links on your website.
You can check the spam score of your site on free tools or on Semrush or Ahrefs. If you find any links with a higher spam score that is affecting the site, you can disavow them in the Google search console. It is important to be extremely careful while you are doing this, as it can have some negative impacts as well.
Build a backlink profile that is perfectly balanced with more high domain authority links, some medium-range domain authority links, and some spam links.
Internal and External Linking for Your Website
It is important to add both internal and external links to your website, be it on product/service pages or blogs. You may ask why?
As Yoast SEO has stated in their blog, internal linking helps search engines in crawling your pages quickly. When you have some 1000s of pages on your website, search engines may fail to crawl through all of them, and orphaned pages will pop up.
However, if you link all the pages with one another, the search engine crawler will go from one page to another by following these links. You may say that the sitemaps will help search engines in this process.
Yes, search engines will use these sitemaps, but when there are so many pages to crawl and various resources are needed, it will take a lot of time for a search engine to crawl and index all of your pages via sitemaps.
Apart from this, the link value of one web page will be shared with others. It is quite common for the homepage of websites to have more authority, and when you link other pages to this homepage, its page authority will be shared among the remaining. This doesn’t mean you have to stuff all the links on the home page itself.
Place these internal links strategically and be creative with your placements, as it won’t hamper the user interface.
Keyword Cannibalization
Unless and until it is necessary, never try to rank two of your web pages for the same keyword. This is the biggest mistake that most marketers make. It can hamper the performance of your website as it confuses both search engines and readers as well.
Ranking one page for a keyword always fetches a better amount of traffic rather than ranking many pages for it. If you find any of your web pages ranking for the same keyword, then use 301 redirects for the one that has lower traffic.
Healthy Sitemap and Robots.txt Files
Your enterprise website’s health can be gauged with two metrics- sitemap.xml file and robots.txt file. The sitemap.xml file will guide the search engine through all of your website pages. It tells the search engine what pages are important and what is not.
Robots.txt files tell the search engine the pages that it has to ignore. You have to make sure that both of these files are properly organized.
Does Your Website Pass Core Web Vitals Test
Core web vitals test is done by search engines like Google. If your website loads immediately after a user opens it, your website has passed the test. However, there are so many websites that have very high loading speeds, and this is a turn-off for both visitors and search engines as well.
The maximum time a visitor can wait on your page is 2.5 seconds, so you need to make sure that your website loads before that.
Does Your Website has Sitewide SSL
Sitewide SSL is important for every business out there. You may not process any payments via your website that doesn’t mean you leave your website without any certification. Enable this SSL certificate on your entire website.
You have to make sure that your website should look like this in the URL bar with a lock symbol. It will assure both search engines and visitors that they can trust your website.
Is Your Website Mobile Friendly?
Now, this is an important parameter that you need to check. You have to ensure that your website is mobile-friendly and has a great user interface on phones. As more users are searching on mobile for any product or service, it is important to make sure that your website appeals to them on those small-screen devices as well.
You can check whether your website is mobile-friendly or not by clicking on this link.
Conclusion
Doing an entire enterprise SEO audit is a costly affair, and you need to learn the working of certain tools. Apart from that, you will have to invest a lot of time in getting this done. If you are someone who doesn’t have the time or resources to conduct a complete enterprise SEO audit, then it is time for you to contact BetterZila.
Apart from offering you best-in-class enterprise SEO audit service, we also focus on creating better SEO strategies for your business.
But how? Well, this is how our process works:
- Conduct Enterprise SEO audit for your business
- Work on all the segments where you are lacking
- Conduct keyword research and analysis
- Complete on-page optimization
- Link Building
SEO is a continuous process and our team will be there to take care of your website. Our huge clientele and results speak for themselves. If you are planning on skyrocketing your website performance, then BetterZila should be your to-go option. Get in touch with the best enterprise SEO audit service provider -BetterZilla now.
Get in touch with the best enterprise SEO audit service providers in the market, Betterzila, now.
