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Why Going Viral is a Waste of Time for B2B

Kirthi Prakash

Going viral is usually a gigantic waste of time.

If you’re in B2B, your goal is not to receive a small amount of attention from tens of millions.

You want the deep and thoughtful attention of hundreds, maybe thousands.

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So what happens when you ‘go viral’, what’s that like?

You get interview requests from the local paper.

You’re asked to speak on a bunch of random podcasts.

You’re now ‘trending’ on LinkedIn (and/or Twitter).

You have 1000+ comments to respond to, which takes you like 2 days.

Hundreds of messages flood your inbox.

Thousands of new random people (that have nothing to do with your business) start following you.

Your entire next week and a half is filled with off-the-wall calls that ended up on your calendar.

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Very often, 0 legit leads are sourced from this.

Again, it’s a giant waste of time.

Don’t try to go viral.

Try to be heard and understood by a few people that matter most to you and your business.

Kirthi Prakash

Serial Entrepreneur with 10+ years of experience in scaling organic search traffic and ppc. Worked with over 35 brands.

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