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SEO for SaaS: Implement the Right SEO Strategy to gain Leads

Kirthi Prakash

The term “search engine optimization” (SEO) is often heard but may be misunderstood by many people. So, what is SEO? In its simplest form, SEO ensures your website is designed to make it easy for search engines to find and index your content.

Why is this important? Because the better your website is optimized, the higher it will rank in search engine results pages (SERPs) and the more likely people will find it. And, of course, the more traffic your website gets, the more leads and customers you’re likely to generate.

This comprehensive SEO guide gives you many insights and tactics on how to put them into practice and eventually conquer the SERPs. So let’s explore various SEO tactics in-depth to aid you in winning the battle with organic search engines.

What is SEO for SaaS?

As the online business world moves increasingly towards subscription-based models, it’s more important than ever to understand SaaS SEO. SaaS SEO is a specialized form of SEO designed specifically for software-as-a-service products.

How is it different from usual SEO?

In a nutshell, SaaS SEO is the process of optimizing a SaaS platform or application for search engines. The goal is to increase visibility and organic traffic from search engines like Google.

In many ways, SaaS SEO is similar to traditional SEO. However, there are a few key differences that you need to be aware of. Here’s a quick overview of SaaS SEO and how it differs from traditional SEO:

SaaS SEO is all about conversion

The ultimate goal of SaaS SEO is to drive conversions. Unlike traditional SEO, which is focused on generating traffic, SaaS SEO is about turning that traffic into paying customers.

SaaS SEO is a long-term strategy

SaaS SEO is not a quick fix. It’s a long-term strategy that requires ongoing effort and consistent attention. Unlike traditional SEO, which can often produce results in a matter of weeks, SaaS SEO takes months, or even years, to produce results.

SaaS SEO is different from traditional SEO in the way it’s structured.

SaaS SEO comprises technical SEO, content marketing, and link building. Traditional SEO, on the other hand, is often structured around more general categories such as on-page SEO and off-page SEO.

The keywords you target with SaaS SEO are different.

The keywords you target with SaaS SEO are typically different from those with traditional SEO. With SaaS SEO, you typically target keywords related to the company.

The importance of SEO for SaaS companies

As a SaaS company, A solid SEO strategy can help you rank in search engine results and drive traffic to any SaaS website. However, you may not be aware of the full extent of how important SEO can be for your business.

Here are four reasons why SEO should be a key part of your marketing strategy:

SEO can help you reach your target audience

If you want to reach potential customers who are searching for the types of products or services you offer, then SEO is essential. Optimizing your website for relevant keywords can ensure that your site appears in search engine results when people search for your offer.

This way, you can reach your target audience and increase the chances of driving traffic and sales.

SEO can help you build brand awareness

In addition to reaching your target audience, SEO can also help you build brand awareness. When potential customers see your company name and website appearing in search engine results, they will begin to recognize your brand.

This can help build trust and credibility, ultimately leading to more sales.

SEO can help you drive more traffic to your website

The higher your website ranks in search engine results, the more likely people are to click on your listing and visit your site. This means that SEO can help you drive more traffic to your website, which can, in turn, lead to more sales and conversions.

SEO can help you improve your website

Continually working on your SEO can also help you improve your website. As you make changes and tweaks to improve your ranking, you can also make other changes that improve your site’s overall quality and user experience.

Builds trust and credibility

Ranking higher in SERPs helps build trust and credibility with potential customers. After all, if you’re on the first page of Google, that must mean you’re doing something right.

Generates leads and sales

SEO can help you generate leads and sales by getting your website in front of people who are already interested in your offer.

SaaS SEO strategies to get signups

1. Keyword Research

Before we get into SaaS SEO methods, it is crucial to talk about keyword research since it serves as the foundation of any SEO campaign. Let’s start with the fundamentals of keyword research.

What is keyword research?

Keyword research is a technique known as finding words or phrases that people use to search for something on search engines like Google or Bing.

For instance, you may have used terms like “SaaS SEO” or “SEO for SaaS” on search engines like Google when looking for SEO strategies for your SaaS business. These terms are referred to as keywords.

The importance of keyword research

Any SEO strategy must conduct thorough keyword research. This is because keywords serve as the foundation for market research. After all, they point you in the right route.

Additionally, keyword research is the first step in most SEO chores you’ll conduct, including developing content ideas, link-building, promoting content, using on-page SEO techniques, and many others.

You may better understand your target audience by using keywords. Your entire SEO campaign and plan will fail without the appropriate keywords because you’ve likely focused all your efforts in the incorrect place.

How to Find Ideas for Keywords

We’ll look at how to develop keyword ideas for SaaS SEO now that you know what keywords are and why you should use them correctly.

Know Your Customer Personas

The main goal of SEO and keyword research is to provide your target audience with the information they are seeking. Therefore, creating consumer personas is a prerequisite activity before conducting keyword research.

You won’t be able to determine what keywords your audience is searching for unless you are familiar with them.

Start by researching your current clientele or the type of audience our direct rivals are attracting. You can also carry out surveys to get a general understanding of your consumer persona(s) characteristics.

Examine each of your consumer personas in greater detail after that. Recognize their characteristics, preferences, passions, ambitions, and aspirations. The better it will be, the more in-depth you go.

Determine the issues that your personas face and create a keyword strategy

You should now be aware of the many consumer personas you are aiming for. Next, try figuring out any pertinent difficulties they might be having and how you can assist them in overcoming them.

Consider the scenario when you offer email marketing services. Regarding their email marketing requirements, your customers’ difficulties can be explored in further detail. Additionally, come up with a list of themes they might be looking for.

For instance, when conducting searches, your target market may look up terms like “creating an email list,” “cheap email marketing tool,” etc.. You can now begin organizing your keyword list based on these themes.

Identify “Seed” Keywords

The initial ones you’ll start with while developing your keyword list and brainstorming ideas are known as “seed” keywords. In a sense, seed keywords are the foundation for your keyword research. These serve as the foundation for your other keywords and are typically one to three words long.

Take email marketing as an example once more. Your seed term in this situation might be “email marketing.” Using this as a foundation, you can create additional keywords and/or themes like “email marketing software,” “email marketing tool,” “email marketing made easy,” etc.

You can begin by asking yourself the following questions to find seed keywords:

What does your SaaS company do?

What SaaS services do you offer?

What’s the focus of your website?

What problem are you resolving for your intended audience?

Define Keywords to Improve the Landing Pages on Your Platform

Your landing pages will be the heart of your SaaS company’s inbound and outbound marketing initiatives. Landing pages will be the entry point for customers to reach your main product. As a result, optimizing your landing pages is crucial.

Therefore, determining the keywords that will work best for your landing pages should be your first step. You can define this list of keywords from the seed keywords you previously defined. Each landing page will have a different set of keywords if you have numerous landing pages. Research on the competition and the target market will benefit this case.

Optimizing your landing pages for the proper keywords is crucial since the organic traffic they generate will move users down your sales funnel, increasing the likelihood that they will convert.

Semrush, Ahrefs, Moz, and other SaaS SEO platforms can be used as keyword research tools to locate the best keywords. By entering the seed keywords in these keyword research tools, you can get a big list of keywords that might work well for your SaaS landing pages.

View the Keyword Positions of Your Competitors

Referring to the research, it is crucial to know how your immediate competitors perform. This is because these rivals already have rankings for these phrases. Therefore, striving to exceed them on the same terms can be a wonderful start.

The “domain explorer” option provided by most keyword research programs can be used to discover your competitors’ keywords. Additionally, you can employ programs made expressly for spying on the keywords of your rivals, like SpyFu.

Trimming and concluding keyword research

You’ll most likely have a sizable list of keywords at the end of the full keyword research procedure. However, it is not advisable to individually optimize your SaaS website and landing pages for each one. As a result, it’s crucial to refine and compile your list of potential keywords.

Get rid of bad keywords

Your keyword list may contain certain inappropriate terms for your SaaS company. The reason might be that these terms do not immediately impact your target audience. Or, the search intent underlying these keywords might not be the same as that of your target audience.

There’s also a chance that some of the keywords on your list have extremely high keyword difficulty scores (more on this in the next section). So, pursuing such keywords might not be wise. So, before you begin the optimization process, you must reduce and create a final list of keywords.

Metrics for Keyword Analysis

You’ll find a ton of metrics that describe them as you go through the process of conducting keyword research. With these analytics, you can evaluate each term and choose the best ones for your SaaS website.

Most keyword research tools offer insightful data on these parameters for keywords. Let’s examine each of these measures individually:

Search Volume

The number of searches a keyword receives from search engines like Google over a specific period is called search volume (usually a month). The volume of searches for a keyword will increase as its popularity rises.

Because it predicts the type of traffic you’ll get once you start ranking for the phrase, search volume is a crucial metric. When you begin to rank for a high-volume term, you’ll get comparatively more visitors, increasing your business’s profitability.

However, high-volume keywords are frequently quite competitive, making it challenging for you to rank for them.

A good volume is usually anything more than 50.

Keyword Difficulty

Another crucial measure that indicates how tough it is to rank for a phrase is Keyword Difficulty or KD. Consider the situation when a lot of high authority websites are already ranking for a given keyword, and there is considerable competition for it.

If this is the case, ranking for such a term may be quite challenging for your new SaaS website, despite your best efforts. When beginning start out with less than 20 KD.

Since most high-authority websites compete for these high-volume keywords, high-search-volume keywords typically rank highly for keyword difficulty. Optimizing these keywords as a new website may not be worth your time.

Therefore it’s important to carefully consider your options by examining these strategies.

Rate of Organic Clicks

Another crucial concept to comprehend is that search volume alone does not accurately represent the amount of traffic a keyword might bring in. This is due to the involvement of other elements like Google advertisements, featured snippets, rich results, etc.

As a result, search volume is not a completely accurate indicator to evaluate a keyword. The number of users who would click through to an organic search result from the results shown on the SERPs is referred to as the organic CTR (SERPs).

You can anticipate more traffic for a certain term if the organic CTR is higher.

Traffic Potentials

It’s critical to consider the long-term advantages of keywords. This is due to how long SEO takes. As a result, the keywords you optimize today can start to pay off in a few months. The keywords must be still applicable a month later.

You should also use the traffic potential of a keyword as a statistic to account for this. You can check Google Trends to see a keyword’s recent and upcoming trends.

Cost Per Click (CPC)

Another important consideration is the reason for the search. As there is a higher likelihood that these visitors will convert, keywords with a high commercial purpose are typically more profitable. CPC is a useful measure for determining a keyword’s commercial intent. Greater commercial intent and profitability are indicated by higher CPC.

As increased sales and conversions are the ultimate goals of SaaS SEO, you must consider CPC when putting the finishing touches on your list of target keywords.

2. On-Page SEO Strategy

On-page SEO and off-page SEO are the two primary categories that describe SEO.

To appear in relevant search results on search engines, on-page SEO refers to optimization strategies that can be applied to the pages of your website. The title tag, meta description, URL, headings, and content, among other elements, are all optimized for the target keywords as part of on-page SEO strategies.

On the other hand, off-page SEO strategies cover optimization methods on websites other than your own, such as link building, email outreach, content marketing, etc.

On-page SEO tactics are simpler to use and give you greater control. Let’s look at the various on-page SEO strategies you may use for your SaaS company in this area.

Ways to Improve Your Content

Google scanners go through various websites and their content when a user types a keyword into the search bar to identify the best outcomes that will meet the user’s search criteria.

Google crawlers can examine the material on your website to determine whether it is pertinent to users. If so, how closely does it relate to the user’s search? Your content’s keywords and variations are how Google determines this. Therefore, the first step in on-page SaaS SEO is to optimize your content for the appropriate target keywords.

Target keywords should be included in the title.

You must use the desired keywords in your title tag for on-page optimization. This is so that Google will know what your page is about, as title tags are one of the first items on your page.

Therefore, ensure that your website’s or blog’s title tag always contains the target term or a version of it. Here’s a pro tip: start your title tag with the target term since it has more weight.

Use brief, informative URLs

Another crucial component that aids Google in comprehending the context of your website is the URLs. It is crucial to also include your goal keywords in the URL.

Some website CMS programs automatically create URLs confusing to users and search engines, such as “

Use short, descriptive URLs that accurately represent the content of your website instead, like “,” to avoid using such URLs. This URL seems descriptive to users and contains the target keyword “email marketing.”

Make an engaging meta description

The number of users who click through to your website after viewing it on the search results page is known as a click-through rate, or CTR, as explained in the previous section.

The meta description is a significant element that affects user click-through rates. This concise summary appears on the search results page beneath the title.

Writing a captivating, keyword-rich meta description is essential because it clarifies to consumers what your content is about. The users will choose whether or not to click over to your website based on this.

Additionally beneficial for SEO, keyword-rich meta descriptions make it easier for Google crawlers to understand your content.

Improve the content, headings, and subheadings

Apart from titles, meta descriptions, and URLs, you should also optimize the headings, subheadings, and other content on your website pages for the target keywords. To comprehend the significance of your material, Google also considers the keywords you’ve included in these elements. Your content will start ranking higher on search engines if you do this.

Use a blend of short-tail, long-tail, and Latent Semantic Indexing (LSI) keywords when optimizing your content for keywords. Including many keywords and variations makes your content easier for Google spiders to understand and rank.

Improve Your Pictures

Images on your SaaS website can help you rank in search results like text. Let’s discuss how to improve your photographs right now.

Name images appropriately

To comprehend the context of your web page content, Google crawlers also take image filenames into account. As a result, anytime you upload a picture to your website, include filenames that are descriptive and ideally tailored for the target keywords.

Make Use Of Descriptive Alt Text

When an image cannot load for some reason, alt text, also known as alternative text, is displayed in its stead. Your SaaS website’s images should all have meaningful, keyword-rich alt texts, just like the image filenames. Assistive devices employ picture alt texts to help users with disabilities understand your content, and this also aids in website accessibility.

Image compression

One of the key factors that significantly affect your organic search engine results is the speed of your website. This is because Google’s priority is to provide its consumers with a positive experience. People do not have the patience to wait for slow-loading web pages. As a result, Google emphasizes speed as a key ranking criterion.

But what connection exists between graphics and website speed? Typically, the largest components on a web page are images. Including big photos could make your site much slower and harm your SEO.

Compressing the photographs before including them on your site is crucial to prevent this. Typically, compression shrinks the size of the images without degrading their quality. For picture compression, you can utilize websites like TinyJPG and TinyPNG.

Add links, both internal and external

Adding links to other pages on your website is known as internal linking. Internal linking is important for on-page SEO. It creates a hierarchical structure for your website, which in turn aids Google in comprehending the broader context of your website.

Internal links with anchor texts full of keywords benefit both Google and consumers in the following ways:

  • Give further details about a subject.
  • Encourage visitors to spend a lot of time on your website.
  • assist in the distribution of link juice or SEO from one website to another, improving the ranking of the linked pages on search engines
  • Better user experience for website visitors

Similar to internal links, external links are points on your website that lead to other websites with pertinent information. External links can provide your users with more information and enhance their experience.

Therefore, before publishing your website pages, be sure to incorporate both internal and external links.

Refrain from keyword stuffing and cannibalizing

It is simple to overuse keywords while executing on-page SEO on your SaaS website. You may end up filling your web pages with keywords so visitors will no longer understand what you’re writing.

Avoiding keyword stuffing techniques is essential because Google views them as spammy SEO techniques and because they degrade the user experience.

The use of keyword cannibalization is another issue you need to watch out for. When multiple pages on your website start to rank for the same term, this is cannibalization. This indicates that your websites are vying for the same search engine ranks.

Advanced On-Page SEO Optimizations

Here are four advanced on-page SEO optimizations you can make to help your site rank higher in search results:

Optimize for featured snippets

Featured snippets are a great way to promote your content in search results. To optimize for featured snippets, ensure your content is clear and concise, and use structured data to help Google identify your content as a featured snippet.

Embed link magnets.

Link magnets are a great way to get other websites to link to your site. To embed a link magnet, simply create a piece of valuable and relevant content to your target audience and then embed a link to your site within that content.

Run a TF-IDF analysis.

TF-IDF stands for “term frequency-inverse document frequency.” This is a way to measure how important a word is to a particular document. To run a TF-IDF analysis, simply enter a word or phrase into a TF-IDF tool, and the tool will tell you how often that word or phrase appears in your document and other documents.

Get results with schema markup

Schema markup is a code you can add to your website to help search engines understand your content. Adding schema markup to your website can help you get better search results.

3. Technical SEO Strategy

The Technical SEO Checklist for SaaS companies

As a software-as-a-service (SaaS) company, you need to make sure your product is discoverable by search engines. That’s where technical SEO comes in.

Technical SEO is optimizing your website for discoverability and indexation by search engines. It’s a complex and ever-evolving process, but you can do some key things to ensure your site is optimized for search. It’s a key SaaS SEO Strategy that should not be neglected.

Here’s a technical SEO checklist for SaaS:

Make sure your site is crawlable

If you manage a SaaS website, you know that SEO is important to driving organic traffic and generating leads. And one technical SEO strategy you can use to control crawling and indexation is to create a robots.txt file.

A robots.txt file is a text file that tells search engine bots which pages on your website they can and can’t crawl. This is important because you don’t want the search engines to index pages that aren’t relevant or that you don’t want them to index.

Creating a robots.txt file is relatively simple. You just need to create a text file and upload it to your website’s root directory. Once you’ve done that, the search engines will be able to find it and crawl your site according to the instructions you’ve given them.

If you want to use robots.txt to control crawling on your SaaS website, there are a few things you need to keep in mind. First, you must ensure that you only disallow pages you don’t want the search engines to index. If you block too many pages, it will hurt your SEO.

Second, you need to be careful about the syntax of your robots.txt file. If you make a mistake, it could cause the search engines to ignore your instructions altogether.

Finally, you must remember that robots.txt is a suggestion, not a directive. The search engines can ignore your robots.txt file and crawl your site anyway. So, it’s important to use other technical SEO strategies to control crawling and indexation in addition to robots.txt.

Using a robots.txt file is a simple yet effective way to control crawling on your site. If you’re not already using one, I encourage you to create a robots.txt file for your site and start using it to control crawling as part of your SaaS technical SEO strategy.

Implement canonical tags

If you manage a website, you likely already know about search engine optimization (SEO). And if you want to ensure that your website is as visible as possible on search engine results pages (SERPs), you need to be familiar with canonical tags.

In a nutshell, a canonical tag is an HTML element that tells search engines which version of a piece of content is the “true” or “original”. This is important because, often, content can be duplicated across multiple pages on a website (or even across multiple websites).

Canonical tags help search engines understand which content is the original and which content should be indexed and displayed in SERPs.

While canonical tags are not new, they have been gaining more attention lately as a key technical SEO strategy. And for a good reason!

Not only do canonical tags help with SEO, but they can also help reduce duplicate content issues, save you time and energy when it comes to content management, and even improve your website’s overall user experience.

Canonical tags are a powerful technical SEO tool, but they’re not always used correctly. Here are some common canonical tag mistakes:

  • Not using canonical tags at all.
  • Using canonical tags on pages that don’t have duplicate content
  • Pointing canonical tags to the wrong page
  • Pointing canonical tags to pages that don’t exist

Now is the time to start if you’re not already using canonical tags on your website. And there’s no need to go it alone – plenty of great SaaS solutions can help you implement canonical tags quickly and easily.

Create an XML sitemap

If you want to ensure that search engines are properly indexing your website, then one technical SEO strategy you can use is to create an XML sitemap.

An XML sitemap is a file that contains a list of all the pages on your website, along with some additional information about each page. This information can include when the page was last updated, how often it changes, and whether or not it is aimed at a specific audience.

Creating an XML sitemap can be technical, but several online tools can make the process easier. Once you have your sitemap, you can simply submit it to the major search engines, and they will start indexing your site accordingly.

If you want to ensure that your website is properly indexed, then creating an XML sitemap is a great technical SEO strategy. Several online tools can make the process easier, so don’t be intimidated by the technology.

Once you have your sitemap, simply submit it to the major search engines, and you’ll be on your way to better search engine visibility.


There’s no doubt that HTTPS is a major security protocol on the internet. But did you know that it can also be a major advantage for your SaaS company from a technical SEO perspective?

Here’s why:

1. Google prefers HTTPS. They’ve even said they’re giving preference to HTTPS sites in their search results.

2. HTTPS can help prevent your site from being hacked. One of the most common ways hackers can get into a site is by exploiting vulnerabilities in the HTTP protocol. By using HTTPS, you can make it much harder for them to do this.

3. HTTPS can help improve your website’s speed. One of the biggest factors in website speed is the time it takes to establish a secure connection. With HTTPS, this time is much shorter than with HTTP.

4. HTTPS can improve your website’s ranking in search results. As we mentioned before, Google prefers HTTPS. But it’s not just Google. Other search engines like Bing and Yahoo are also starting to prefer HTTPS sites.

5. HTTPS can give your website a competitive advantage. With more and more sites moving to HTTPS, it’s becoming a standard for the web. If your site doesn’t have HTTPS, you could be disadvantaged compared to your competitors.

Switching to HTTPS can be a major advantage for your SaaS company from a technical SEO perspective. If you’re not using HTTPS, now is the time to switch.

4. Content Marketing Strategy

Content marketing is one of the most valuable tools for SaaS organizations to grow from the ground up. This is due to how entirely different selling SaaS products is from selling real goods on an eCommerce website or selling your skills online.

The SaaS consumer market is constantly eager for excellent content focused on thought leadership. Any SaaS company’s top-of-the-funnel is dominated by content strategy and marketing, so if you can get things right here, you’ve already won half the battle.

Additionally, content marketing is essential for any SaaS company’s middle and bottom-of-the-funnel stages. Content marketing enables customers to choose your SaaS goods over competing ones and to demonstrate their enduring brand loyalty.

Why is content marketing different for SaaS companies?

The use of content marketing by SaaS companies is distinct from that of other enterprises. Here’s why: if you run a SaaS company, you promote goods and services.

SaaS customers are constantly trying to establish a long-term partnership with a SaaS provider. This means that when opting to work with a SaaS company, they evaluate your SaaS product and the level of assistance you provide in addition to the product.

Good luck attracting clients if your SaaS product is great but your customer service is subpar. The same holds for the reverse. Consequently, as a SaaS company, you should sell your products and services in your content strategy.

Due to the significant value that search engine supremacy brings to your SaaS brand, you must rely on SEO for your inbound marketing needs, which makes content marketing for SaaS enterprises unique.

What Makes a Successful SaaS Content Marketing Plan?

The key to a successful SaaS marketing plan is that it starts with in-depth market research to uncover the exact needs of the target customer. The creation of excellent content and its promotion of it come next.

Here are the components of an efficient SaaS content marketing plan, defined simply:

1. A thorough understanding of your target audience can help you create content that precisely matches their needs.

2. Analysis of terms related to the target audience’s problems.

3. Generating content ideas and forms for customers at various points in the buyer’s journey, including the funnel’s top, middle, and bottom.

4. Creating excellent content based on the suggested topic ideas.

5. Promoting material via various channels, including emails, social media, news outlets, etc., to ensure that it receives the attention it deserves.

6. Monitoring the outcomes of content marketing campaigns and making continuous advancements in light of these data.

Plan and develop your content production strategy

Many SaaS companies commit the error of producing content without a clear objective or predetermined plan. Creating content is like shooting wildly in the air with blind arrows. The likelihood is high that the material will fall short of its goals and fail to accomplish them.

Therefore, you must move forward with a precise content strategy before creating content. Creating an editorial calendar each month with a list of all the content items you’ll be producing can be as easy as that.

For each of these content pieces you wish to develop, you can plan and include specifics such as the content topic, content format, target keywords, target buyer persona, call-to-action, etc.

Successful SaaS Content Types

Speaking of content creation, the following content categories are quite effective for SaaS companies:

Cluster & Pillar Content

The term “pillar content” describes a piece of material that is in-depth and provides answers to any questions a user might have regarding the subject at hand. A pillar page on the primary topic and many cluster pages containing in-depth information on the subtopics make up topic clusters in most cases.

The simple idea of pillar content is to provide comprehensive information on a subject so the user won’t need to go elsewhere for that information. The current guide you are reading on SEO for SaaS, which provides in-depth information on the topic and associated subtopics, is an excellent example of pillar content.

10x Content – Skyscraper Technique

The skyscraper technique is all about creating content that is 10 times better than anything else that’s out there on the web.

To do this, you first need to identify the top-performing pieces of content in your niche. Once you’ve found these, you can reverse engineer them to see what makes them successful.

From there, you can create your pieces of content that are even better.

10x content is not only great for attracting leads, but it can also help you build links and boost your search engine ranking.

Use Case Content

Use case content shows how your product or service can be used in specific situations.

For example, if you sell a CRM tool, you could create content that shows how to use your CRM to increase sales by 10%.

This content is helpful because it provides potential customers with a real-world example of how your product can help them solve a specific problem.

Expert Round-Up Style Content

Expert round-up style content is about getting industry experts’ input on a specific topic.

For example, you could ask marketing experts about the best ways to increase website traffic.

This type of content is great for two reasons. First, it helps you build authority by featuring your expertise alongside some of the top names in your industry. Second, it gives potential customers various opinions on a single topic, which helps them make more informed decisions.

Case Study Content

The case study content is one of SaaS companies’ most effective content types.

Case studies are designed to show how your product or service has helped real-world businesses achieve success. They are typically long and detailed, and they provide a lot of valuable information for potential customers.

Outline Content Distribution Plan

The next step is developing your content distribution strategy, which entails thinking through how you will market each piece of content you create. Without the proper content distribution plan, even the best content would be useless and waste time and resources.

Here are a few things you should think about and prepare for when developing a content distribution strategy:

  • Where do you intend to distribute the content?
  • Will you give the information away for free or want something in return?
  • Which channels will you employ for the circulation of your content?
  • Do you intend to spend money on paid marketing to promote the content?

Monitor Your Results and Make Improvements

One way to monitor your results and improve is to use Google Analytics and Google Search Console. These two Google products can give you many insights into how your website performs in search engines.

Another way to monitor your SEO results is to use a tool like Model Comparison. This tool can help you compare your website to other similar websites in terms of SEO performance.

Once you have a good understanding of how your website is performing, you can start making improvements. You may want to include optimizing your website for specific keywords, improving your website’s design, and creating more high-quality content.

Monitoring your results and improving are key parts of any successful SEO strategy. By doing this, you can ensure that your website is always performing its best in search engines.

5. External Link Building strategy

Backlinks or inbound links are crucial to SEO, as stated numerous times in this article. Links are one of Google’s top three ranking factors!

The search engine rankings of your SaaS website can be greatly improved by acquiring high-quality backlinks. The same is true with PR. Let’s get into more detail regarding these tactics.

Why Should SaaS Companies Build Links?

Link building is crucial for your SaaS company’s SEO strategy. You might not be able to climb to the top of SERPs and acquire crucial search engine visibility without high-quality, pertinent backlinks.

In the sector, link-building also aids in authority development and brand awareness.

Link Building Strategies

Are you looking to build links but not sure where to start? Check out these link-building strategies that are sure to get you results.

Email Outreach

One great way to build links is through email outreach. This involves finding relevant websites in your industry and contacting them to inform them about your content. If they like what they see, they may link to it from their website.

Broken Link Building

Another great link-building strategy is broken link-building. This involves finding broken links on relevant websites and replacing them with your own. This helps website owners keep their links up-to-date and gets you a valuable link back to your site.

Guest Post on Relevant Sites

Guest posting is a great way to get your content in front of a new audience and build links simultaneously. Find relevant websites in your industry and offer to write a guest post for them. Be sure to include a link back to your website in your guest post.

Find Resource Pages

Resource pages are a great place to get links because they are typically high-quality and relevant. Find resource pages in your industry and see if you can be featured as a resource. This is a great way to get valuable links and exposure for your website.

Use SaaS-specific link-building techniques.

The following link-building strategies are specific to the SaaS sector:

You can get in touch with other SaaS business owners and inform them of your SaaS product’s integrations with other technologies. This is a strategy to create links from high-quality domains.

SaaS products typically gather a lot of data, and you can utilize this data to produce market research and statistics that give professionals in the sector useful information. This may be a very effective strategy to build links to your website.

6. Measure your SEO results your SaaS Company

SaaS companies have a unique challenge when it comes to measuring SEO results. Unlike traditional businesses, they can’t simply look at their rankings or organic search traffic to gauge whether their SEO efforts are paying off.

Instead, they need to look at three key metrics: rankings, organic search traffic, and conversions.


First, take a look at your website’s rankings. Are you appearing in the top spot for your target keywords? If not, what position are you in?

While rankings are not the be-all and end-all of SEO, they are still a good indicator of your progress. If you’re not ranking as high as you’d like, don’t despair. It takes time and effort to improve your rankings. Just keep at it, and you’ll eventually see results.

Organic Search Traffic

Next, check your organic search traffic. This is the number of visitors coming to your site from search engines.

Ideally, you want to see a steady increase in organic search traffic over time. If you’re not seeing this, it’s a sign that your SEO efforts are not paying off.


Finally, take a look at your conversion rate. This is the percentage of visitors who take a desired action on your site, such as making a purchase or signing up for a newsletter.

A high conversion rate is a good sign that your SEO is working well. If your conversion rate is low, it could be a sign that your website needs some work.

SEO is a long-term game. It can take months or even years to see results. But by tracking the right metrics.

FAQs about SEO for SaaS

1. What is SEO, and how can it help my SaaS business?

SEO is short for “Search Engine Optimization.” It is a long-term marketing strategy to improve a website’s visibility and organic search results in Google and other global search engines. When done correctly, SEO can be a powerful tool to help your SaaS business grow by bringing in new, qualified leads.

2. What are some common SEO mistakes that SaaS businesses make?

There are a few common SEO mistakes that SaaS businesses make. One is neglecting to do keyword research. Another is failing to create compelling and keyword-rich titles, meta descriptions, and alt tags. Also, not building links or low-quality links can hurt your SEO efforts.

3. How often should I be doing SEO?

SEO is not a one-time effort. It is an ongoing process that should be included in your overall marketing strategy. You should regularly review your website’s SEO and make changes as needed to ensure that your site is visible to your target market.

4. What are some common measures of success for SEO?

There are a few common measures of success for SEO. One is the number of organic visitors to your website. Another is the number of leads generated from your website. You can also measure your SEO progress by the number of keywords you rank for in google search console and other search engine rankings.

5. What are some common SEO mistakes to avoid?

Some common SEO mistakes to avoid include the following:

  • Stuffing keywords into your content
  • Neglecting to create informative and keyword-rich titles and descriptions
  • Not building high-quality backlinks
  • Not regularly updating your website

6. How can I make sure my website is optimized for SEO?

There are several things you can do to optimize your website for SEO. First, make sure you’re using the right keywords throughout your website. Second, create quality content that is informative and keyword-rich. Third, build links to your website from other high-quality websites. Fourth, keep your website design simple and clean. Fifth, ensure your website is mobile-friendly.

7. What are the most important SEO ranking factors for SaaS?

There are a few different factors that can influence your SEO ranking for SaaS, but the most important ones are:

  • The quality of your content
  • The relevancy of your keywords
  • The strength of your backlink profile


When scaling your SaaS company, you need a partner to help you navigate the ever-changing landscape and get you to the next level. That’s where BetterZila comes in.

BetterZila is the best agency to help you scale your SaaS company for several reasons:

1. BetterZila has a proven track record.

BetterZila has helped numerous SaaS companies scale successfully. The team knows what it takes to get your company to the next level.

2. Experts in SaaS growth.

BetterZila team knows the ins and outs of SaaS growth. BetterZila can help you overcome any challenges you may encounter.

3. Committed to your success.

BetterZila is not just in it for the quick buck. BetterZila wants to see you succeed long-term. The team will be there for you every step of the way.

4. A team of experienced professionals.

The team has a wealth of experience in scaling SaaS companies and knows what works and doesn’t. The agency provides all to ensure you have the support you need to succeed.

BetterZila is the best agency to help you scale your SaaS company. We have the experience, expertise, and commitment you need to succeed.

Contact us today to learn more about how we can help you reach your growth goals. We will be happy to discuss your specific needs and tailor a right solution for you.

Kirthi Prakash

Serial Entrepreneur with 10+ years of experience in scaling organic search traffic and ppc. Worked with over 35 brands.

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