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If you’re looking to get ahead in the world of SEO, you’ll want to become familiar with the latest podcasting trends. That’s because seo saas podcasts are one of the most popular sources of SEO advice out there.
In fact, according to a study by Edison Research, 78% of online adults listen to podcasts at least occasionally. That means there’s plenty of opportunity for you to learn from some of the best minds in the business.
Now that we know how popular podcasts are, let’s take a look at some of the most popular seo saas podcast topics.
1) Keyword research: One of the first things you need to do when optimizing your website is find keywords that will rank high on search engines. That’s where keyword research comes in.
2) ON-page optimization: Making your website as search engine friendly as possible is another key topic discussed on many seo podcasts.
This includes things like using title tags and meta data, creating user interface elements that are easy to navigate, and designing your site layout wisely.
3) SEMrush tips: If you’re not optimizing your site with keywords, you’re likely losing out on a lot of potential search engine traffic. We recommend using SEMrush for keyword research, as it’s probably the most in-depth and comprehensive tool we’ve ever used.
It’ll guide you through a process that will include basically everything you need to know about keywords (including competitive research).
What are the benefits of using seo saas podcast seo for your business?
There’s no question that podcasts are growing in popularity. In fact, according to Edison Research, podcast viewership is up 133 percent since 2013.
Podcasting can be a great way to increase brand awareness and build trust with potential customers. Plus, it can give your business some serious SEO value…
1. Increased brand awareness:
Podcasts can help your business stand out from the competition. If your target market is interested in what you have to say, they’re more likely to remember your name and reach out to you later on.
2. Improved trust:
Podcast listeners tend to be smarter and savvier than the average person. They’re more likely to research products before making a purchase, so giving them relevant content that helps them learn more about what you have to offer is a smart move.
3. Increased traffic:
Podcasts are often listened to multiple times, which results in increased traffic across all web platforms (including your website). Plus, they tend to have a high penetration rate – meaning that a lot of people are listening to them!
4. Better customer retention:
Because podcast listeners are typically more engaged with brands through social media, they are more likely to return to your website.
Many podcast listeners who have been loyal listeners of yours for years have told their friends about you – and those friends listen as well.
5. Increased brand awareness:
This is probably the most important reason that you should start a podcast – because it will increase exposure to your brand.
If people know you’re on a podcast, then chances are they will want to learn more about your products and services from the experts at our own Squirrels in the Tower Team Podcast!
6. Improved customer service:
Since customers already know who you are, taking the time to record interviews for your podcast can help improve your customer service.
7. Increased brand recognition:
We’re going to go out on a limb and guess that increased brand recognition is not your primary goal for starting a podcast. But it is an added benefit!
8. Improved SEO:
If you started your podcast because of its ability to improve SEO, then you’ll be happy to know that this can actually happen with podcasts as well as websites and blogs.
9. Less work:
Starting a podcast takes less time than following up with every call you make or sending out an email every time you want people to come back to your website or buy more of your products and services!
Why should you consider a blog for your business instead of a podcast?
The answer is simple. A blog is a more interactive way to communicate with your customers and followers.
A podcast can be useful for informing your audience about new developments and updates in your industry, but a blog allows you to engage more directly with them.
You can answer questions, provide valuable insights and feedback, and keep your audience up to date on what’s happening with your business.
Plus, research shows that blogs are more effective than podcasts when it comes to driving traffic to a website.
That’s because blogs typically have higher engagement rates – which means readers are more likely to leave comments and share the content – and they generate more leads than podcasts do.
So, if you’re serious about helping your audience grow, building a blog is a great way to do so.
Blog hosting platforms are part of the digital marketing ecosystem that includes social media management tools and content creation platforms.
These will vary depending on what type of blog you want to create and whether you’re creating something for yourself or for clients.
However, some of the most popular blogging platforms include:WordPress has become one of the most popular blogging formats in recent years due its ease-of-use (especially if you purchase their premium package) and versatility.
With WordPress, users can make their own blogs with custom themes, images and text – as well as customize the look and feel of their blog. It’s also the most popular blogging platform for businesses, with more than a million blogs created on this service.
You can create a free account to start creating content (though you will have to pay for some features) or sign up for their premium package which costs around $50 per year.
The WordPress.com blog support team is also one of the most responsive in the industry – they will provide assistance if you get stuck while trying to post your first blog post.
How does seo work with podcasts and blog content?
Podcasts can be a great way to reach out to potential customers, and they can also help you promote your seo content. In addition, blog content can help you boost your rankings and drive more traffic to your site.
Here are some of the biggest seo saas podcast topics every successful SEO should address:
1. Creating effective titles for your podcasts and blog posts
The title tag is the name that appears at the top of a Google search page when someone types in a query related to your site.
It’s important to make sure that your titles are catchy and relevant, and that they reflect the content of your episodes and blog posts.
2. Optimizing your images for SEO
Images are an important part of any website’s SEO strategy. They can help people learn more about your site, and they can also help you rank higher in search engine results pages (SERPs).
Make sure that all of your images are optimized for SEO purposes, and consider using keywords in your image titles and alt text.
3. Creating high-quality blog content
Blog content is one of the best ways to boost your website’s SEO because it’s important for you to provide users with useful, relevant information.
It also helps search engines understand the nature of your content, which can help them understand it better and ultimately better rank your blog posts in search engine results pages (SERPs).
4. Optimizing your URL structure
Google will scan the domain name that you have associated with your website, as well as all of the URLs contained within those names. Make sure that all of your URLs are unique and descriptive, and use them appropriately.
5. Optimizing your Meta description of your website’s homepage
If you want to help boost the overall search engine ranking of your blog, you should optimize your meta description — which is a small piece of text that appears in the “descriptions” section under the title of a web page.
It can contain up to 160 characters and is used by Google and other major search engines to describe the content of each page.
6. Optimizing Your Site’s title
The title of your website appears at the top of every page. It is also the name that appears in the search engine for people who are searching for information about your topic.
Make sure to keep it simple and descriptive, and try to include links to content that may be useful for people who visit your site.
7. Optimizing Your Webpage Headers
Your web page headers — which appear under “top” on each page — are a great place for you to add additional keywords, as well as other meta data that can help boost your rankings in Google.
8. Optimizing Your Meta description
Each time someone visits your website, they see a small snippet of text before they click through to another page . This is called your meta description.
Use this space to write a short, compelling description of what the page you are linking to is about, and then include a link back to your homepage in the same paragraph.
9. Optimizing Your Content
Although optimizing your content will not directly raise your search engine rankings, it can help increase traffic to your site. Write keyword-rich articles that are well written and easy on the eyes, and include relevant images and videos wherever possible.
10. Optimizing Your Backlink Profile
The more “backlinks” (links) you have pointing to your site — from other websites with similar content — the better Google thinks you are as a website publisher, so work with each website owner who publishes links onto their pages to get the relationships you need.
Remember that all of your links should be from high-quality sites, and no website owner will want to link to your “seedy” or “low-quality” site.
More information on seo saas podcasts and blogs
There’s no doubt that the use of blogs and podcasts in SEO is on the rise.
In fact, according to a recent study by ListenFirst Media, podcasting is now the top form of content marketing for businesses of all sizes. Why? Because it’s effective.
Here are just a few reasons why podcasts and blogs are so great for SEO:
1) They’re Engaging:
Podcasts allow you to keep your audience engaged with interesting stories and conversations. This keeps them coming back, which is important for building relationships and brand loyalty.
2) They’re Informative:
Podcasts are a great way to learn new information about your industry or topic of interest. You can find shows that cover a variety of topics, so there’s bound to be something that caters to your needs.
3) They’re Customizable:
Podcasts are perfect for creating custom content that speaks to your target audience. You can create your own show or interview series, or use existing shows as a model.
This gives you more control over the content you produce, which is essential when it comes to SEO.
4) They’re Portable:
Podcasts can be listened to on your computer, smartphone, or tablet. They’re easy to download and share with others. You can even connect with other podcasters to collaborate on your podcast.
5) They’re Profitable:
Podcasts are a great way to bring in new listeners who will be interested in what you have to say.
Many podcasts have sponsorships and giveaways that drive revenue, while others rely more heavily on advertising. Either way, podcasting is a trusted way to engage your audience.
6) Podcasting Has Low Overhead:
Podcasting requires little financial investment up front, which means they don’t require a large time commitment from you either. This makes it an ideal hobby that anyone can start and grow into a full-time career!