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How to Reach Your Target Audience Across Multiple Channels

Kirthi Prakash

Your target audience exists across multiple channels, not limited to just one.

Many companies tend to focus excessively on a single channel or set of activities such as SEO, LinkedIn, or Google Ads.

While these channels have their merits, they represent only a fraction of where your ideal customers can be found.

Different subsets of your customer base can be reached through various channels.

Establishing a presence in each of these channels is a must.

Consider using the following channels as well:
πŸ‘‰ Attend trade shows
πŸ‘‰ Create thought-provoking content that positions you as a leader in your industry and push it on Linkedin, Blogs, and other social media handles.
πŸ‘‰ Host webinars to engage with your audience
πŸ‘‰ Run advertisements on platforms like Facebook and LinkedIn
πŸ‘‰ Leverage public relations and communications initiatives
πŸ‘‰ Make fun videos, memes, gifs around your target industries and persona.
πŸ‘‰ Have Senior level employees network and do promotions in business conferences. Give some free swags.
πŸ‘‰ Have 1 person just be a participant in reddit and other relevant forum discussions.
πŸ‘‰ Podcasting and uploading across all the services and further making blogs out of it.
πŸ‘‰ Send thoughtful gifts to your prospects and customers time to time. (of course, if high ticket)
πŸ‘‰ Develop Account-Based Marketing (ABM) strategies tailored to your target accounts.
πŸ‘‰ Paid search campaigns
πŸ‘‰ Improve your SEO rankings

The most successful companies in marketing adopt a comprehensive approach, covering all these channels. They also allocate higher budgets for marketing purposes, recognizing the importance of a well-rounded strategy.

Kirthi Prakash

Serial Entrepreneur with 10+ years of experience in scaling organic search traffic and ppc. Worked with over 35 brands.

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