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Your target audience exists across multiple channels, not limited to just one.
Many companies tend to focus excessively on a single channel or set of activities such as SEO, LinkedIn, or Google Ads.
While these channels have their merits, they represent only a fraction of where your ideal customers can be found.
Different subsets of your customer base can be reached through various channels.
Establishing a presence in each of these channels is a must.
Consider using the following channels as well:
👉 Attend trade shows
👉 Create thought-provoking content that positions you as a leader in your industry and push it on Linkedin, Blogs, and other social media handles.
👉 Host webinars to engage with your audience
👉 Run advertisements on platforms like Facebook and LinkedIn
👉 Leverage public relations and communications initiatives
👉 Make fun videos, memes, gifs around your target industries and persona.
👉 Have Senior level employees network and do promotions in business conferences. Give some free swags.
👉 Have 1 person just be a participant in reddit and other relevant forum discussions.
👉 Podcasting and uploading across all the services and further making blogs out of it.
👉 Send thoughtful gifts to your prospects and customers time to time. (of course, if high ticket)
👉 Develop Account-Based Marketing (ABM) strategies tailored to your target accounts.
👉 Paid search campaigns
👉 Improve your SEO rankings
The most successful companies in marketing adopt a comprehensive approach, covering all these channels. They also allocate higher budgets for marketing purposes, recognizing the importance of a well-rounded strategy.