- How SalesRobot Increased Their Traffic 8x And Brought 30-40 Sign-ups/Month In Just Five Months - September 8, 2023
- The Reality of SEO: More Than Just Direct Advertising - July 22, 2023
- How to Create SEO Content that Converts Visitors to Customers - July 15, 2023
Your target audience exists across multiple channels, not limited to just one.
Many companies tend to focus excessively on a single channel or set of activities such as SEO, LinkedIn, or Google Ads.
While these channels have their merits, they represent only a fraction of where your ideal customers can be found.
Different subsets of your customer base can be reached through various channels.
Establishing a presence in each of these channels is a must.
Consider using the following channels as well:
π Attend trade shows
π Create thought-provoking content that positions you as a leader in your industry and push it on Linkedin, Blogs, and other social media handles.
π Host webinars to engage with your audience
π Run advertisements on platforms like Facebook and LinkedIn
π Leverage public relations and communications initiatives
π Make fun videos, memes, gifs around your target industries and persona.
π Have Senior level employees network and do promotions in business conferences. Give some free swags.
π Have 1 person just be a participant in reddit and other relevant forum discussions.
π Podcasting and uploading across all the services and further making blogs out of it.
π Send thoughtful gifts to your prospects and customers time to time. (of course, if high ticket)
π Develop Account-Based Marketing (ABM) strategies tailored to your target accounts.
π Paid search campaigns
π Improve your SEO rankings
The most successful companies in marketing adopt a comprehensive approach, covering all these channels. They also allocate higher budgets for marketing purposes, recognizing the importance of a well-rounded strategy.